Founder

Before GioCounsel founder, Eric Carter, practiced a day of law, he had held multiple business positions in sales, product management, and business development. This background led him to a business enablement approach to law. If counsel isn't empowering the business it advises, it isn't valuable counsel. This mindset has shaped Eric's approach to law for over a decade now. Eric had served as in-house counsel and virtual General Counsel for clients that range from single employee startups to multi-billion dollar, global companies. GioCounsel is simply the way Eric has always practiced law, scaled to meet the glaring gap between quality legal services and outrageous hourly rates. Now a three time founder himself, Eric understands the needs of business, the speed of business, and language of businesses of all sizes. From specific inquiries relevant to your business to how AI will impact the next generation of legal services (and everything in between) Eric is happy to chat.